This page presents a collection of articles on business that may enhance your knowledge or be beneficial for the development of your business. We will continuously add new readings here every month. Please make sure to check this page for upcoming articles!
How to Write a Winning Business Plan
...Too many entrepreneurs, though, continue to believe that if they build a better mousetrap, the world will beat a path to their door. A good mousetrap is important, but it’s only part of meeting the challenge. Also important is satisfying the needs of marketers and investors. Marketers want to see evidence of customer interest and a viable market. Investors want to know when they can cash out and how good the financial projections are. Drawing on their own experiences and those of the Massachusetts Institute of Technology Enterprise Forum, the authors show entrepreneurs how to write convincing and winning business plans.
(Source: Harvard Business Review)
Keep Strategy Simple
Few companies have a clear idea of where strategy making ends and execution begins. As a result they develop strategic plans where they’re not required and fail to develop strategic plans where they are...
(Source: Harvard Business Review)
Strategies During Pandemic for Restaurant and Café Businesses Using Business Model Canvas
This article discusses how we can employ BMC to identify and develop a few possible activities or schemes for the F&B industry during this difficult year, in particular, the restaurant and café businesses... we will examine not only the concerns with the shrinking revenue but also the issues with managing the cost incurred at the back-end part of your BMC...
(Source: The European Business Review)
How to get Trustpilot reviews: a 9-step guide
Wondering how to grow your business without spending more on marketing?
Listing your business on Trustpilot gives your customers a chance to review their experience, so others can check before committing to your product or service. It also gives you an insight into what’s working well, and what isn’t.
Here, we’ll explore how to get started with your Trustpilot business profile, plus tips for responding to reviews, and how to encourage more customers to share their feedback.
(Source: simplybusiness.co.uk)
DeepSeek: what you need to know about the Chinese firm disrupting the AI landscape
...Founded by a successful Chinese hedge fund manager, the lab has taken a different approach to artificial intelligence. One of the major differences is cost...Low costs of development and efficient use of hardware seem to have afforded DeepSeek this cost advantage, and have already forced some Chinese rivals to lower their prices. Consumers should anticipate lower costs from other AI services too.
(Source: The Conversation)
Investigation into the Hub-and-Spoke model using brand and frequent-flyer program
This paper offers insights into in the hub-and-spoke airline business model discipline. The author suggests that the role of strong brands and frequent flyer program to attract passengers travelling via a hub have diminished. Nowadays, even FSC passengers are more concern with airfare.
(Source: Journal of Airline and Airport Management)
There's a New Wave in Online Shopping — And These Strategies Are Fueling All The Success
Niche marketplaces have a number of competitive advantages over horizontal platforms: a product focus that simplifies the searching process for customers and increases variety within a specific category, a loyal and unique audience that comes to a marketplace with a specific request, high sales conversion, profitability owing to lower commission, lower barrier to entry for sellers and a high expertise of the platform in working with the target niche...
(Source: Entrepreneur.com)
8 Must Watch Movies For Entrepreneurs
Diving into the world of cinema can reveal a treasure trove of valuable lessons for entrepreneurs. Relentless hustle, resilience, and resourcefulness are just some of the entrepreneurial characteristics that are explored in films. But along with a humanistic focus, it's also important to shine a light on the darker sides of success.
Here are the eight movies recommended by entrepreneurs for entrepreneurs...
(Source: Inc.com)
How to Turn Professional Services Into Products
Product management is one of the fastest-growing roles in business, having gained increased scope and importance in Silicon Valley. While product managers used to be hired almost exclusively by technology companies, they are now being recruited in growing numbers by service-oriented businesses as well, with firms such as Accenture, Chase, JPMorgan, Optum, and Vanguard adding product management functions in the past few years. Why are services companies looking to add product capabilities to their organizations?
(Source: MIT Sloan Management Review)
Again, airlines within airlines: The case of Singapore Airlines and Tiger Airways
Niche marketplaces have a number of competitive advantages over horizontal platforms: a product focus that simplifies the searching process for customers and increases variety within a specific category, a loyal and unique audience that comes to a marketplace with a specific request, high sales conversion, profitability owing to lower commission, lower barrier to entry for sellers and a high expertise of the platform in working with the target niche...
(Source: Entrepreneur.com)